We design brands through a phasing process. Each concept phase is delivered to our clients, reviewed and amended until we arrive at the final phase and the final brand.
Conceptual branding can offer varied layouts, designs, typography, styles, colours, sizes, content and tone. We adapt each phase to include these options to help ascertain what is perceived as working or not working.
Once we are left with the final two choices we design each option with precision artwork for client selection and approval.
Brand identity is developed through client interaction and product integration. We review how it engages within product mockups and then how it is received by a varied demographic focus group.
After the initial response we can create a strategy to embed the brand across all internal media and relevant external media channels. This stage is designed to build awareness and consistency to help strengthen and promote the new brand to your target audience.